Case Study, Feature Implementation
Spotify Bridge
Problem.
In efforts to share music with each other, Spotify users oftentimes have to turn to 3rd party media outlets. This causes users to experience a friction that breaks Spotify’s in-app user flow.
I challenged myself to come up with a solution that enhances Spotify’s mobile platform to allow for increased user interaction and easier content discovery between users.
My Role.
Completing the case study solo, I assumed all of the roles necessary. My methods included:
Secondary Research
User Interviews
Ideation
Low Fidelity Designs (Sketching, Wireframing)
High Fidelity Designs (Prototyping, Animation) &
Validation
Tools used: Figma, Photoshop, Illustrator
"how might we" ideation technique to brainstorm potential solutions
preliminary sketches of Spotify Bridge's social feed
preliminary sketches of Spotify Bridge's direct messaging platform
wireframes for Spotify Bridge's feed-like space
wireframes for Spotify Bridge's direct messaging platform
wireframing the ability to share songs or albums via direct message
Solution.
To mimic the way that users share information between each other directly through other mediums, a logical solution was to introduce a direct messaging platform native to the Spotify app. Through these DMs, users could share music directly to friends or small groups in an intimate manner.
By implementing a feed-like space where users could share music with each other, Spotify could improve upon the ways that users currently share music amongst larger groups. This act of sharing could be done in a repost fashion, allowing users to share the music of their choice and also caption and express sentiments about their shared tastes.
Check it out!
For a more in-depth look at Spotify Bridge & how it came to life, read the full case study on Medium.